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Google Tag Manager (GTM) Setup

This article describes how Google Tag Manager (GTM) is configured in the system and which events are being tracked.

Adding the GTM ID

To activate Google Tag Manager, the GTM ID must be added in the system settings:

  1. Go to System Settings

  2. Select Third-party Integrations

  3. Enter your GTM ID in the following format: GTM-XXXXX

 

Once saved, the system will automatically start sending events to Google Tag Manager.

Supported Events

The following events are used in the system:

Event Description
view_item Triggered when a customer accesses the purchase page for a membership
begin_checkout Triggered when a customer starts the checkout flow by clicking Buy on a membership after entering their information
lead Triggered when a trial session is booked
purchase Triggered when a purchase has been completed

Event Flow Overview

  1. Customer visits the purchase page for a membership→ view_item

  2. Customer enters their details and clicks Buy → begin_checkout

  3. Customer completes the payment → purchase

  4. If the customer books a trial session → lead